UP CANNABIS INC.
Up Cannabis is focused on creating quality adult-use cannabis products. United by our belief in the power of music and our commitment to responsible use, we truly believe the future is looking Up.
Like a great song stuck in your head, we want the Up Cannabis brand to resonate with every Canadian. That’s why we partnered and work closely with one of Canada’s most iconic bands, The Tragically Hip. The Hip, as long-time supporters of legalized, adult-use cannabis, joined Newstrike Brands as visionary partners and investors. Today, they are also creative collaborators and safe use advocates for the Up Cannabis brand.
Up Cannabis is focused on the Canadian adult-use market. A premium curated strain collection aims to provide the Canadian consumer with a safe, consistent and easy-to-navigate product line-up.