When the newly minted Ontario government came into power in July 2018, it took a hard look at the province’s retail model for adult-use cannabis sales, ultimately deciding that a framework built around private retail was the way forward. Up Cannabis quickly moved to support the new model. “We believe that providing further retail options will increase the availability of safe, regulated product at competitive prices,” said Jay Wilgar, Newstrike and Up Cannabis CEO. “And that in turn will help eliminate the black market.”