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OUR STRATEGY

A solid strategic direction is at the foundation of everything we do to ensure we don’t just have a vision, but continue to deliver today and simultaneously make significant strides towards making this vision of ‘Canada’s Cannabis Company’ a reality. Four strategic pillars drive Newstrike Brands forward at rapid speed:
Capacity, Branding, Distribution and Innovation.

CAPACITY

469,000 SQFT GROWING CAPACITY*
42K KG OUTPUT
INDOOR CULTIVATION & RESEARCH STUDIO

BRANDING

We believe in the tremendous strategic power that a fully articulated brand platform holds when deployed across all areas of the business. We nurture, develop and market brands that deliver memorable consumer experiences across various touch points. These experiences leave lasting impressions, driving loyalty and building sustainable market share.

Our Up Cannabis brand is articulated through a music platform. From actually growing our cannabis to music, to community participation benefiting music-based non-for-profit organizations, to creating music-centric experiences for our consumers at the retail level, we activate our strategy consistently and with clarity.

We partnered and work closely with one of Canada’s most iconic bands, The Tragically Hip, having our shared values be the inspiration for incredible consumer experiences.

spiritleaf

DISTRIBUTION

To facilitate efficient allocation of our product lines in the domestic market, we have established solid distribution channels throughout most of the provincial boards, private retailers and other licensed producers. Up Cannabis has distribution agreements with Alberta, B.C., Manitoba, Nova Scotia, Ontario, P.E.I., and Saskatchewan serving the Canadian adult-use recreational cannabis market. Our vast distribution, combined with strong sales expertise and dedicated regional sales team, have allowed the company to create strong relationships at ‘The last 3 Feet’.

INNOVATION

With a dedicated and heavy-weight new product development team under the leadership of Chief Strategic Officer Mark Burton, Newstrike Brands has made a strong commitment to growth through new revenue streams generated by next-generation cannabis products. Newstrike Brands has implemented a dual innovation strategy; joint ventures witch existing, proven consumer brands combined with Newstrike proprietary development under the Up brand. This go-to-market development strategy sets the company up for success ensuring rapid speed to market with quality products to take an early and dominant position in the growing market.