Sylvie Levesque is a seasoned marketing executive with a 25-year career spanning consumer packaged goods and alcohol beverages in Canada and abroad. Sylvie joins Newstrike from Treasury Wine Estates (TWE), a leading global wine company, where she was General Manager, Canada, overseeing a portfolio of over 50 wineries. Sylvie spent close to 9 years at TWE, holding various marketing and innovation roles, including global brand responsibilities on iconic wines such as Penfolds, Wolf Blass and Lindeman’s. Prior to TWE, Sylvie held senior sales, marketing and innovation roles at Johnson and Johnson, Pfizer, Molson and Unilever, working on globally renowned brands such as Dove, Polysporin, Listerine, Molson Export and Miller Lite.
Sylvie is tasked with leading the go-to-market strategy for Newstrike as it focuses on bringing a portfolio of new, innovative products to market. She will continue to build on the strong branding foundation developed to date and position Newstrike as a market leader for premium Cannabis products in Canada’s adult use market. Sylvie holds a Bachelor of Commerce degree from Queen’s University.