We’re thrilled to announce that the Up brand has been recognized by the IABC (International Association of Business Communicators) with a Gold Quill Award of Excellence in the category of Experiential Events for the work on Up North. 

For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The IABC Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.

According to feedback from the IABC Gold Quill evaluators, Up’s entry showed, “an exciting and innovative approach to achieve brand awareness whilst overcoming clear challenges” and ” A brilliant and novel idea to engage the identified audience focusing on key ‘moments’ to emotionally connect.”

It takes a village to create a brand. Our special thanks go to @narrativepr and @SDImarketing and as always our friends @theTragicallyHip.”

Don’t forget to Exploretheupside!”

IABC Gold Quill Award of Excellence

IABC Gold Quill Award of Excellence